London 2009, I was given the opportunity to run for visually impaired children. The charity "Look" was desperate to find someone to fill the position as they had someone drop out last minute. I took on the challenge and had 6 weeks to raise £1K. It surely was easy to do so, and in fact raised £1.7K.
Human impact is easy to raise funds for because it plays on our direct emotions. We can "see" the suffering. Charities with a sustainability theme have more difficulty due to the apparent indirect visual impact on us!
For me, I see our natural environment has a direct consequence on our well being and the amount of social disharmony and degradation we have in cities due to a lack of surrounding nature. Our hunger for resources has got to get under control as our planet will not be able to sustain a one directional callous behaviour of consume-discard attitude. Our natural environment should be our number one priority. Improve on that and I bet we'd improve on the amount of "poor health" we suffer in our environment.
I would love to see those who are unemployed to volunteer some hours doing restoration work in our natural environment, improving the wildlife areas around them so that others who are working and supporting the benefits system can enjoy and appreciate the care/rejuvenation. It is a win win win!!! (those who are interested, web search conservation volunteer work)
I support Earthwatch for the education they provide and the opportunity they give to ordinary folks to experience and watch nature in action with full time scientists.
It's not about the money I raise, it's about our environmental consequences and I want to help to reduce that impact that we have on our world by continually keeping this at the top level of our awareness and agenda!